As you’ve probably seen, we’ve been crowdfunding on Seedrs! And it’s safe to say we’ve done amazingly – we’ve reached our €150,000 minimum goal in just over two weeks! With more than two thirds to go, we still have big plans.

But let’s start at the beginning.

The Fitmo platform has been going strong for over a year now, connecting clients and personal trainers to help them towards their fitness goals. We started with a highly personalized training service for €50 a month, on average. This service is already much cheaper than hiring a personal trainer in the traditional sense, who may charge you per hour what Fitmo coaches charge you per month. We wanted to make Fitmo even more accessible, so we recently launched ‘light coaching’ – slightly less personalized, but you still have contact with a real personal trainer for the price of a cup of coffee per week. We believe that everyone should have access to personalized coaching, whatever their budget or schedule.

Taking it to the next level

Our founder Dave Roeloffs – a recent triathlon convert – met running legend Haile Gebrselassie, who loved the values of Fitmo. Together we built a world-class running coaching service that will be offered through the app, to give people access to the tips and knowledge behind the running legend. Haile also hand picked a team of expert trainers to help clients along with his unique training programs. Both Fitmo and Haile believe that a human connection (which is lacking in existing fit-tech offerings) is needed to prevent injuries, keep you motivated and perform at your best.
We want to improve our platform even more, so to make this a reality, we launched a crowdfunding campaign on Seedrs on October 30th and initially told all our existing clients, coaches, investors, friends and family. Turns out they loved the idea. Luckily, so did Seedrs – they made it available to the public and their CEO, Jeff Lynn even invested personally. In no time at all we had investors from the Netherlands, the UK, Belgium, the Czech Republic, Finland, Germany, Ireland, Italy, Sweden, Switzerland and many other countries. We reached our first funding milestone quickly with all of this interest – €150,000 raised!

Onwards and Upwards

But that’s only the start. Our goal remains to bring fitness to the masses!
With Haile on board, our partnership with the Great Run Company and the minimum goal of €150,000 funding achieved, we’ve reached our first milestone – running. We are now able to help runners improve their skill level and prepare for awesome events with expert help! With each new funding milestone, we’ll be able to build similar partnerships and fine-tune our service for other target audiences.
That’s where you come in. We’d love your help in reaching the next milestone. Head over to Seedrs to make your contribution and get a piece of Fitmo in return – you could help us to become ‘the Airbnb of fitness’! Make sure to share this post on social media – give fitness fanatics the chance to support Fitmo!

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