A marketplace of the best online health coaches.

Fitmo is about to take off! Get involved.

Request our Investor Deck


Here’s what we have accomplished so far.

Define problem

We are addressing a BIG problem, in a multi-billion Euro market.

Build A-team

We have brought together an experienced team, seasoned investors and advisors.

Proof of concept

A solution coaches and clients love to use. An A+ user experience.

Seed Capital

We raised over €1,000,000 with which we’ve built the platform with the supporting apps and worked hard to acquire our new channel partners.

Early revenue

Currently converting 2.5% of app signups into paying subscribers. Lifetime value €80.

Sales strategy

Secured distribution partners giving access to 100M potential users at the cost of 25% LTV.

Our current focus …

Build Traction

Everything is in place to make Fitmo a very profitable business. Great product, healthy conversion and distribution partners.


With this seed round, we will prove our model works on a larger scale. The final piece to get the interested VC’s on board.

Investments from €10,000




Apps don’t care. Coaches do.




Problems viewed from three perspectives.


  • Most people struggle to get or stay fit
  • Gyms, wearables and apps alone fail to keep people engaged
  • Most people can’t afford a real coach (avg. €700 p/m)


  • Struggle to find their way online
  • Find it difficult to scale their current business
  • Have on avg. 3 hours of down-time every day


  • Struggle to motivate staff/community to live healthier lives
  • Seek value adding services but lack (fit)tech/ business know-how
  • Seek additional revenue drivers to monetize on their community

The Solution

An affordable online health coaching platform where people find and work with REAL personal trainers to help them reach their health and fitness goals.


Consumers get …

To select a goal, browse through the list of curated coaches, check out the reviews of each coach, pick a coach to start their 7-day free trial. After a video intake, you will get a 100% personalised schedule.
Stay motivated, get educated with a real professional coach one tap away.

Coaches get …

A unified solution to help scale their business by taking on online clients, utilising their downtime without any geographic limitations.

corporations get …

A turn-key, customised, health coaching platform to help its community live healthier lives.

Investments from €10,000

our brand new partners

We are currently integrating Fitmo platform and services with these new partners. Once integrated, we will have access to nearly 100 million potential new users. Each partner will actively promote Fitmo services to their community in exchange for a share of the revenue generated.


Sport nutrition

Vifitsport (owned by Friesland Campina) will actively promote the customised coaching portal and services to roughly 70M amateur runners in 10 European countries starting with NL, BE, DE and the UK.


Fitmo and MyZone will integrate their apps. This will give us access to roughly 15,000 coaches and their 1 million clients who own a belt.


Fitmo will be providing a set of fitness services to the 500,000 guests who check in every day.


Fitmo will be providing the coaching platform for the 2,500 certified running coaches, 500 affiliated clubs and 140,000 registered members.

Investments from €10,000

Our partners will …

Provide us access to many new potential users and coaches. Below you will find an overview of the most relevant facts about our partners.

3,000 hotels

Via our partner IRIS, we have access to 3,000 hotels and their guests.

750,000 rooms

With an average of 250 beds per hotel, this means a total of 750,000 rooms.

500,000 check-ins per day

The average duration per trip is 1.5 day, which means half a million check-ins every single day.

15,000,000 monthly reach

Every guest has access to IRIS’s guest services platform and with it Fitmo’s health and fitness services.

10 countries in 10 months

Vifitsport will be rolling out their new product line to 10 European countries in the coming year accompanied with unique coaching services provided by Fitmo.

70,000,000 runners

Fitmo will profit from Vifitsport’s marketing and sales efforts as they promote their protein-rich products and the coaching service to 70 million runners.

15,000 new coaches

Our partnership with MyZone results in 15,000 new potential personal trainers, ensuring plenty of coach supply on the Fitmo marketplace to support to demand influx.

300,000 MyZone users

Aside from the 15,000 coaches, this partnership gives us access to MyZone’s 300,000 users who desire remote coaching alongside their face-to-face coaching.

2,500 running coaches

The collaboration with the Dutch Association of Athletics is meant to help their 2,500 running coaches extend their coaching services online.

140,000 members

Athletiekunie currently has 140,000 members training offline with affiliated clubs and coaches. Many of these clients desire online support alongside their offline sessions.

Investments from €10,000

Why get in today?

The graph below illustrates the growth of the total transactions* that is expected to happen as we roll out the partnerships mentioned above. We have already started implementation. It is a matter of execution.

(*Total Transactions is the sum of all payments collected on behalf of coaches from the consumers. This is before coaches are paid out their share.)


Proof that our channel partners drive sales

With the increase in transactions*, we will have the evidence required to close a deal with one of the interested VC’s. They belong to the world’s most prestigious venture capitalists and have said they’d like to see roughly €70,000 monthly transactions ($1 million annual run rate) to get involved. Our current partnerships can easily provide the consumer demand we need to get there and well beyond.

We expect to raise as series-A in the second quarter of 2018. By then, your investment would be roughly 320% of what you invest today. (Including 20% dilution during series-A)



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