Here’s what we have accomplished so far.
We are addressing a BIG problem, in a multi-billion Euro market.
We have brought together an experienced team, seasoned investors and advisors.
A solution coaches and clients love to use. An A+ user experience.
We raised over €1,000,000 with which we’ve built the platform with the supporting apps and worked hard to acquire our new channel partners.
Currently converting 2.5% of app signups into paying subscribers. Lifetime value €80.
Secured distribution partners giving access to 100M potential users at the cost of 25% LTV.
Everything is in place to make Fitmo a very profitable business. Great product, healthy conversion and distribution partners.
With this seed round, we will prove our model works on a larger scale. The final piece to get the interested VC’s on board.
Apps don’t care. Coaches do.
Problems viewed from three perspectives.
An affordable online health coaching platform where people find and work with REAL personal trainers to help them reach their health and fitness goals.
To select a goal, browse through the list of curated coaches, check out the reviews of each coach, pick a coach to start their 7-day free trial. After a video intake, you will get a 100% personalised schedule.
Stay motivated, get educated with a real professional coach one tap away.
A unified solution to help scale their business by taking on online clients, utilising their downtime without any geographic limitations.
A turn-key, customised, health coaching platform to help its community live healthier lives.
We are currently integrating Fitmo platform and services with these new partners. Once integrated, we will have access to nearly 100 million potential new users. Each partner will actively promote Fitmo services to their community in exchange for a share of the revenue generated.
Vifitsport (owned by Friesland Campina) will actively promote the customised coaching portal and services to roughly 70M amateur runners in 10 European countries starting with NL, BE, DE and the UK.
Fitmo and MyZone will integrate their apps. This will give us access to roughly 15,000 coaches and their 1 million clients who own a belt.
Fitmo will be providing a set of fitness services to the 500,000 guests who check in every day.
Fitmo will be providing the coaching platform for the 2,500 certified running coaches, 500 affiliated clubs and 140,000 registered members.
Provide us access to many new potential users and coaches. Below you will find an overview of the most relevant facts about our partners.
Via our partner IRIS, we have access to 3,000 hotels and their guests.
With an average of 250 beds per hotel, this means a total of 750,000 rooms.
The average duration per trip is 1.5 day, which means half a million check-ins every single day.
Every guest has access to IRIS’s guest services platform and with it Fitmo’s health and fitness services.
Vifitsport will be rolling out their new product line to 10 European countries in the coming year accompanied with unique coaching services provided by Fitmo.
Fitmo will profit from Vifitsport’s marketing and sales efforts as they promote their protein-rich products and the coaching service to 70 million runners.
Our partnership with MyZone results in 15,000 new potential personal trainers, ensuring plenty of coach supply on the Fitmo marketplace to support to demand influx.
Aside from the 15,000 coaches, this partnership gives us access to MyZone’s 300,000 users who desire remote coaching alongside their face-to-face coaching.
The collaboration with the Dutch Association of Athletics is meant to help their 2,500 running coaches extend their coaching services online.
Athletiekunie currently has 140,000 members training offline with affiliated clubs and coaches. Many of these clients desire online support alongside their offline sessions.
The graph below illustrates the growth of the total transactions* that is expected to happen as we roll out the partnerships mentioned above. We have already started implementation. It is a matter of execution.
(*Total Transactions is the sum of all payments collected on behalf of coaches from the consumers. This is before coaches are paid out their share.)
With the increase in transactions*, we will have the evidence required to close a deal with one of the interested VC’s. They belong to the world’s most prestigious venture capitalists and have said they’d like to see roughly €70,000 monthly transactions ($1 million annual run rate) to get involved. Our current partnerships can easily provide the consumer demand we need to get there and well beyond.
We expect to raise as series-A in the second quarter of 2018. By then, your investment would be roughly 320% of what you invest today. (Including 20% dilution during series-A)
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